Redesigning your website is one of the most powerful things you can do for your company. A website is a communication tool. If it’s difficult for users to communicate with your brand, you’re going to lose visitors.
Here are some questions to ask if you are thinking of a website redesign:
1. You aren’t getting the results you want
A website has about four seconds to make an impression before users hit the back button, meaning your navigation must be well-organized and your content must be easy to understand with clear calls to action.
2. The existing site isn’t responsive
More than 17% of all web traffic comes from mobile devices. If your site isn’t responsive yet the chances you’re losing leads and maybe even customers are high.
3. Is your website integrated with your offline marketing initiatives?
Your print, email and other marketing pieces should all have the same look, feel and messaging as well as drive traffic back to your site.
4. Not visible in the search engines
Does your website rank on Google and other search engines? Are you utilizing your keywords?
5. Slow Site Speed
If your website is slow, there is a good chance that it is poorly developed or that you’re using a slow hosting platform, and it’s time for a change.
The average lifespan of a well-designed website is 3 to 7 years, but time alone shouldn’t be the main reason for a redesign. That decision should depend less on trends and more on whether your audience is effectively engaging with your site.
If you would like to discuss your website, please contact LaChapelle Design though our website or call (513) 884-2568 for a complementary assessment.
P.O. Box 498968
Cincinnati OH 45240