By Sue LaChapelle
December 29, 2016
A well-crafted LinkedIn profile can help attract like-minded peers, industry connections, clients and recruiters.
If you haven’t updated your professional profile in a while, now is a great time.
Here are 10 tips on making your LinkedIn Profile work for you.
1. Turn off your activity broadcast temporarily
Your contacts don’t need to be updated with each little change to your profile.
To do this, go to ‘Settings’, and under ‘Privacy Controls’, click on ‘Turn on/off your activity broadcasts’. When you are done with your updates, go through the same process of turning it on.
2. Custom URL for you public profile
Did you know you can customize the url for your profile. This helps with SEO as well and makes it easy to include in your email signature. To do this, look at the URL link under your profile photo like www.linkedin.com/in/yourname. Move your cursor over the link and click the Settings icon next to it. Under the Your public profile URL section on the right, click the Edit icon next to your URL. Type the last part of your new custom URL in the text box.
3. Add a Headline
Create a headline that captures what you do professionally. About 95% of LinkedIn members just use their job title and company as their LinkedIn headline. Make yourself standout.
To do this, click the headline below your name at the top of the profile Type your changes into the text box.
4. Update your profile picture
Your profile picture can be one of the most important elements of your LinkedIn profile. Research shows that just having a picture makes your profile 14 times more likely to be viewed by others. Make sure to use a high-quality, recent profile picture of yourself, that represents your role in your industry.
To do this, click the Edit Profile button in the top section of the page, then the camera icon. Browse button and choose the photo you want to use as your profile image.
5. Upload a background photo
Give your LinkedIn profile a little bit more personality by adding a background photo of your own. Remember to keep it professional.
To do this, click Profile >> Edit Profile, then click add a background photo at the top of your page. Size is 1400 x 425 pixels
6. Revise your summary
Your summary is prime real estate for your professional brand and remember, first impressions count. You must explain what you’re about and the impact you make on others. Make it visually easy to read, breaking it up with headlines and bullet points. Make sure to finish out with a strong “closer” sentence.
To do this, select Edit Profile and click into the field and add or remove text.
7. Control the layout
You can reorder entire sections of your profile in any way you prefer.
To do this, hover your mouse over the double-sided arrow in each section. Your mouse will turn into a four-arrowed icon, at which point you can click, then drag and drop to another position on your profile.
8. Use LinkedIn Applications
The right third party applications can save time and automate your LinkedIn experience One of the more popular apps is SlideShare which allows you to share slideshows, your portfolio, resume, publications, and more. And make sure to download the LinkedIn App for your phone,
To do this, search for LinkedIn App’s. There are a number of great options that will help increase your productivity and
9. Personalize your LinkedIn requests
When making a new connection request, make sure to personalize the note. The receiver would at least get an idea of who you are or how they know you.
To do this, update the personal note on the request.
10. Add to your email signature and business cards
Let your professional contacts know they can connect with you on LinkedIn By doing this, you are indirectly increasing the exposure to your LinkedIn profile, helping you to make connections, even when you aren’t actively doing so.
To do this, update the signature in your email program with the custom url you created above. For your business card, add it to the card when you reorder.
Now that your profile is updated, make sure to share updates of your own. Don’t forget to check your feed periodically for an update on what your connections are up to and sharing. Remember, when you comment or like someone else’s post, their network see it … expand your LinkedIn reach.
L A C H A P E L L E D E S I G N : integrating print + web + strategy + social networking